Strategic Communications

Paradigm is a strategic communications agency specialising in media relations and content development services. We bring a diverse and dynamic outlook to our strategic communications, tailoring every aspect of our solutions to cover a client’s specific needs in an integrated way.

Why work with us?

Paradigm is results driven and has extensive expertise in conducting strategic communications and developing a media relations strategy with clients internationally. Our team includes ex in-house specialists in Hong Kong, London and mainland China who understand the need to build long-term relationships and vary our approach on a case-by-case basis.

The team can provide insights and advice to companies seeking to expand to China and to Chinese firms looking to take steps into the international market.

What is Strategic Communications?

Strategic Communications is often used as an umbrella term which encapsulates a multitude of disciplines. It involves policy, planning and guidance for a successful communications strategy. This involves multiple aspects, including the identification of key messages, audiences and media perception, as well as advice on reputation management, stakeholder communications and more.

Generally, proactivity is preferred when it comes to strategic communications, to enable organisations to have a framework and responses in place when needed. Having clear objectives for each marketing campaign is also important to properly position an organisation to where it seeks to be.

What are some examples of the focuses of Strategic Communications?

Strategic communications is a broad field that involves many areas of discipline the contribute to an overall strategy. Here are some of the key fields:

Crisis communications – having contingencies such as holding statements prepared to respond to the public and media in case of a crisis, and a clear plan throughout.
Research and strategy
- Research on audience metrics
- Audits on how the media perceives an organisation
- Research on how the media perceives an organisation’s competitors
Content
- Content marketing and overall strategy - e.g. print publication, e-book, video, infographic, motion graphic
- Social media plan
- Marketing channels – e.g. newspaper, social media, media roundtable

F.A.Q.

Why is Strategic Communications so important to PR?

Strategic communications is a crucial component of public relations work. It serves to help organisations communicate the right information to their intended audiences. Most importantly, it helps organisations shape their narrative and minimise the chances of a misunderstanding, or a situation where insufficient preparation results in a rushed response.

An aim of strategic communications is to help plan and execute communications activities to ensure they are aligned to the desired positioning of the company. Paradigm offers a comprehensive set of strategic communications services and has worked with a variety of clients ranging from organisations in financial, tech and professional services, as well as government agencies.

Why is Paradigm Consulting qualified as the right agency for you?

Paradigm is a strategic communications agency with capability in multiple niches throughout the PR industry. We have specialist resources in media relations, content development and services.

Paradigm is also a part of the GlobalCom PR Network which consists of more than 100 offices, 80 partners and more than 1,400 communications professionals worldwide.