Ralph Lee, Paradigm’s Assistant Director for Media Relations, spent 15 years as a journalist before making the switch to communications. In this interview he shares what the experience has been like and tips on how to build long lasting relationships with the media.
Read MoreRalph Lee, Paradigm’s Assistant Director for Media Relations, spent 15 years as a journalist before making the switch to communications. In this interview he shares what the experience has been like and tips on how to build long lasting relationships with the media.
Read MoreThis article concludes a three-part series on market research and communications, looking at role of research in making brand communications more credible and authentic.
Read MoreThree years ago, Nicholas Wu started his career in communications. In this interview, he shares what his experience has been like at Paradigm, how he has developed an interest in data storytelling and advice for fresh graduates looking to pursue a career in communications.
Read MoreCommunications professionals are concerned with making research clear and intelligible, impactful for the audience and presented to the public engagingly. Proper communications can help increase the impact of research outputs.
Read MoreJane Hodgskin, Paradigm’s Communications Director, shares her story on working through the pandemic and how the last 12 months have reshaped communications.
Read MoreCollaboration between research and communications teams in business organisations has been modest over the years – one could argue they have been like two ships passing in the night. However, at Paradigm we think this is changing quickly. For those working in either field it is important to remain aware of the growing mutual benefit.
Read MoreWeChat matters, and our WeChat series aimed to introduce the application, its functions and what it can do for a company doing business in China. Throughout the series, we have covered WeChat Official Accounts, content etiquette and strategies. We are drawing this to a close with a round-up of the need-to-know takeaways.
Read MoreThere are a number of content strategies supported by WeChat functions that can help you engage your audience in China. In the fourth article of our introduction to WeChat series, we introduce several of the content strategies available to businesses getting started on the platform.
Read MoreObserving proper WeChat content etiquette can help your content resonate with audiences in China. In the third article of our introduction to WeChat series, we provide a guide to the cultural concepts you will need to keep in mind when creating engaging content.
Read MoreIn this interview, Mei Lin Ho, Paradigm’s seasoned video producer, shares her thoughts on how communications professionals can make their visual content stand out and what it has been like to film during a pandemic.
Read MoreIn the second article of our introduction series, we look at WeChat Official Accounts, which are company accounts that have differing functionality depending on the type selected.
Read MoreWeChat may seem like a whole new world to those who have not used it before or are just beginning to familiarise themselves with its capabilities. In our first WeChat series article, we provide an introduction to the application and discuss its relevance when doing business in China.
Read MoreIn our first interview with Paradigm Consulting’s team members, we sit down with Reed Li to hear about what has kept her in Hong Kong all these years and how mindfulness through meditation plays an important role in her daily routine.
Read MoreWe have drawn together insights from the Paradigm team based on the work we are doing with clients in the UK, Hong Kong and mainland China. As we plan for the year ahead, here are the top five communications priorities we see for 2021.
Read MoreWhen companies communicate their commitment to electronic Know Your Customer processes, they can reflect their values and build lasting brand equity.
Read MoreOver the past few months, we interviewed a range of experts to explore how they are experiencing the rapidly growing ESG space. Here are some of our key takeaways for communications practitioners.
Read MoreIn the second of a two part interview, Prof. Amin Rajan, CEO of CREATE-Research, shares his insights on the challenges facing ESG communications and view on the way forward.
Read MoreIn the first of a two-part interview, Prof. Amin Rajan, CEO of CREATE-Research, shares his insights on investors' shifting priorities relating to ESG.
Read More
